Tuesday, 13 October 2009

Smart Measures (UK)

To achieve Cycling England’s aim of ‘more people cycling, more safely, more often’, physical improvements in 'Infrastructure for Cyclists' should be coupled with a programme of ’smart’ measures and political support.

This portfolio deals with ‘Smart Measures’ that combine incentives, information, training and promotion, and are closely tailored to the needs of a specific target market. Cycling England is also providing support to elected members keen to promote cycling through the political system within their area.

The general principles of a smart programme to encourage cycling are introduced in the Overview section:

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